Neddy Studio

NÜ PAX PKG

Bold colors, slick surfaces, and natural textures collide in a new packaging system crafted for PAX. The updated language prioritizes sustainability over design complexities, with a focus on one-size-fits-all recyclable constructions, universal components, and a “less is more” approach to design.

PACKAGING DESIGN
CREATIVE DIRECTION: MARC HOHMANN
PHOTOGRAPHY: ERIC HELGAS

ERA ULTRA CAMPAIGN

Back in the garden
We're getting high now
Because we're older

ART DIRECTION
CREATIVE DIRECTION: MARC HOHMANN
DESIGN: ABBY LOWENSTEIN
PHOTOGRAPHY: LINDSAY ELLARY

SUNFLOWER

Real brushstrokes, real sunlight, real weed, real hash, real good. Put that in your pipe and vape it.

ART DIRECTION, PACKAGING DESIGN
CREATIVE DIRECTION: MARC HOHMANN
PHOTOGRAPHY: IAN SHIVER

MINI PLUS CAMPAIGN

Sculptors, skaters, scriptwriters. An investment banker with wrist tattoos in a Yohji suit. Your boyfriend’s antique-dealing aunt. The hottest couple at the bar. A stoner can look like anything <3

ART DIRECTION
CREATIVE DIRECTION: MARC HOHMANN
PHOTOGRAPHY: EVAN ANGELASTRO

LIFE, RECENTLY

Bits and pieces.

PHOTOGRAPHY

DIAMONDS

Zazacore.

ART DIRECTION, PACKAGING DESIGN
CREATIVE DIRECTION: MARC HOHMANN

INVITATIONS

For friends and family.

DESIGN

PAX REBRAND

A multi-year process of coaxing the brand out of its hard-edged, SF-y, tech startup past and into a softer, warmer, more human future culminated with this asset refresh. Weed is life, man.

ART DIRECTION
WITH: CREECH STUDIO
PHOTOGRAPHY: JASON NOCITO

ERA LIFE CAMPAIGN

More laughter, more blazing, more dancing – more life! PAX captured real people –lovers, friends, that guy you saw at the skatepark – hanging out, getting stoned, and being themselves. It’s the joy of cannabis, raw and unfiltered.

ART DIRECTION
CREATIVE DIRECTION: ANNI HALL
PHOTOGRAPHY: INDIA SLEEM
VIDEO: SACRED PACT
WATCH THE SIZZLE

PAX DOT EDU

It’s a “how-to guide” set not in the sterile world of product unboxings but rather in a warm, home-like environment – an intimate reflection of the pandemic-era state of being.

ART DIRECTION
CREATIVE DIRECTION: ANNI HALL
VIDEO: BONE+GOLD
WATCH THE VIDEO

TERLINGUA COLD COFFEE

Terlingua captures the wide-open spirit of West Texas and pops it into a can. The identity and packaging draw upon the distant past to inform the future of on-the-go coffee. A little metro, a little retro – ah, perfecto.

IDENTITY, PACKAGING, WEB DESIGN

SUMMER SERIES

Drawing inspiration from the azure skies and golden hills of summertime in California, we celebrated a return to the world outside with limited-edition devices and sunlit photography – acknowledging a shift in consumer mindset and charting a vibrant, optimistic path forward.

ART DIRECTION, PRODUCT DESIGN
PHOTOGRAPHY: IAN SHIVER

EMERGING PHOTOGRAPHER PLATFORM

It’s every up-and-coming artist’s dream come true: a weed brand sends you a bunch of vaporizers and asks you to show them, in photos, what cannabis means to you. We rolled (lol) each mini-campaign out on social, giving the young artists a platform while firmly establishing ourselves as a patron of the arts.

ART DIRECTION
CREATIVE DIRECTION: ANNI HALL
PHOTOGRAPHY: EVAN ANGELASTRO, ANNIE POWERS, CHASE PORTER, COCO WINSTON, GIANNY MATIAS, CHASE BAXTER

LITHE SPIRITS

I worked closely with the founders of an emerging liquor brand to develop identities and label designs for an upcoming line of spirits distilled in Northern California. Big flavor resulted in bold colors and hand-painted type.

IDENTITY, PACKAGING DESIGN

PAX 3.5 CAMPAIGN

It felt like we’d be stuck inside forever, so we thought we might as well make it look nice. So here’s PAX 3.5 on the coffee table of your fever dreams, captured in all of its jewel-like glory amongst a collection of daily treasures. Easy on the eyes, easiest highs.

ART DIRECTION, DESIGN
CREATIVE DIRECTION: ANNI HALLPHOTOGRAPHY: DAVID BRANDON GEETING, KELSEY MCCLELLAN

GOAT MANAGEMENT

The most secretive artist management agency in LA needed an identity to match. And a website. But not too much of a website. Just a little something.

IDENTITY

OREGROWN SHOP

Provided direction for our first foray into experiential retail. Limewashed walls, soft-glow lighting, and rounded egdes generated a wabi-sabi corner of tranquility in an otherwise hectic dispensary.

ART DIRECTION

HOLIDAY BILLBOARDS

We nodded to the best part of Thanksgiving (smoking weed with your cousins) with our first-ever OOH campaign. Hand-painted billboards en route to West Coast dispensaries pointed potential stoners in the right direction. Obvious dad jokes helped normalize a very normal activity. Happy holidaze!

DESIGN, COPYWRITING
COLLABORATORS: MORGAN STERNS, ANNI HALL

PRIDE BUS

Rented a bus, added rainbows, hired drag queens, put Jenny Lewis on the roof, paraded it through SF. It was good, you know, we enjoyed it.

DESIGN

EQUINOX GLOBAL SALE

When cast bronze perfectly replicates an organic form, the distinction between NATURAL and ARTIFICIAL gets blurry. Unafraid to laugh at ourselves, we shot a perfect “artificial” rendering of someone’s very-real reality. It really makes you think: Can you purchase the intangible? Can you own the ideal? Can you buy the life you want to live? Sale comes but once a year – might as well try! 15,000 new members did.

ART DIRECTION, DESIGN CREATIVE DIRECTION: TIMOTHY STRUDWICK

PROJECT® BY EQUINOX

Equinox’s fitness incubator needed a fresh coat of paint. What better time to redo the interior, reshoot the trainers, and reposition PROJECT® by Equinox as the ultimate downtown boutique? Cold eucalyptus towels included.

DESIGN
ART DIRECTION: VANINA KIM